Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Want to Save Some Money? Play Some Free Browser Games!

With many console games costing hundreds of dollars and game titles usually starting out at 40-80 dollars, a good alternative is to play any of the thousands of free online games. You can forgo the need to purchase a brand new HDTV and the latest audio equipment and simply use any modern computer with internet access to entertain yourself for hours.

Finding Good Quality Games

Often the best way to find the most entertaining games is word of mouth and often Google searches yield excellent search results. I find the best quality games are often found on games portals as they pre-screen their games for variety, quality and hold them to high standards.

Another option is bloggers that are often quite passionate about the newest and most entertaining games available so they are often a very useful resource when searching for new games to try out. There are thousands of these blogs available that are updated daily so I would recommend searching out one that appeals to you.

Game Portals

Online game portals have achieved broad success as a result of increased broadband connections among consumers but even dial-up modems are able to play many of these games due to the small file size of them. The increase of internet access speed also means that game developers are able to create higher quality games with better graphics and game play. Fans of all genre, type and flavor of game will be able to quickly find some entertaining ways to spend their time.

An example of an immensely popular browser-based game portal would be Miniclip which has upwards of 43 million unique visitors on their website per month. These larger portals often feature localization in multiple languages such as English, Korean, Italian, Chinese, Spanish, Polish, Portuguese and French.

Other very large and successful Game Portal sites would include Yahoo Games, Kongregate, Newgrounds and Armor Games. Millions of users every month visit these websites playing a variety of games ranging from chess to zombie games.

Variety is one of the most compelling features of these free portals so you will often find categories such as Action, Adventure, Girls, MMO, Racing and Multiplayer games. As well you can find entire game portals devoted solely to one type of category such as Racing Games or Dressup games for example.

Game Formats

The most popular format used for these games would be Adobe Flash Player. This format has become very well distributed across the desktop market resulting in market dominance. Adobe makes the claim that 98% of US web users have their software player installed. Also one of the best aspects of Flash is it is not specific to PC or Mac, but usable by both types of personal computer.

Other types of formats online browser games can include Html, Java, Shockwave, Unity and the newer Microsoft Silverlight format. Most new computers do not come pre-installed with the above game players so when you attempt to play a game without the appropriate software, it will often auto install the software for you.

Popularity

Numerous studies from research groups such as Deloitte & Touche have released reports detailing the surging popularity of online games. A five fold growth prediction was touted recently in one of their white papers. Developing nations such as China, India and Latin America are poised to introduce millions more of gamers which will drive the demand for even more games and games portals.

Summary

Browser games only require an internet connection and a web browser so why not give them a try, its one of the fastest growing game markets. They are fun, unique, often innovative and the best part they are all available at no cost at all.

Boho Is Back, Conscious, Holistic Fashion!

Funky and chill, free spirited Bohemian fashion, conscious design that is holistic and now more necessary than ever. Patchwork gypsy skirts and hippy yoga pants, embroidered caftans, colorful tribal, paisley prints and chunky bead jewelry are totally in style. With a resurgence of design styles and fashion icons ramping up its popularity, bohemian hippy chic fashion is known for its earthy wanderlust roots and relaxed vibe.

Travelers of the old world “Banjara” were gypsy wanderers, who wanted to be different and lived life on their choice set of rules, creating trends and not following a social dictum.The boho lifestyle and clothing is based on the diverse gamut of cultures and patterns with the archetype of mixing and layering clothes, prints and colors. Earthy conscious designs, upcycled vintage fabrics, traditional handloom prints and weaves, the choices are endless. Mix and match Indian chikankari tunics with cutout ragged jeans! Georgette tunic dresses as beach cover ups, or use the white shift dresses for yoga and meditation, adding on accessories like the earthing malabeads and copper bracelets, seeking nature and connecting to mother earth.

The boho style sees Priyanka Chopra donning a cute cutout midi dress in tie dye at the country festivals, the Boho vibe is casually chic and elegant. Mylie Cyrus wears the colorful bohemian sari mini skirt with a white blouse tucked in at the waist.
The newer side of this trend has moved onto a “hippie-luxury” style with fashion designers creating earthing luxury style collections overflowing with old style fabrics full of passion and tranquil colors. The dreamy bohemian fashionista plays with long maxi skirts, soft flirty tunic caftans, embroidered dresses and earthy stonewashed fabrics.

The ultra modern Bohemian grounds herself to Mother Earth, rejoicing in her love and radiates confidence through her choice of earthy colors. The style manifests in the romance of original tribal art with pure cotton and ethical fabrics. Upcycled saris made into skirts and dresses, the fun and playful look is easy to accessorize and you create a fashion statement like no other as these are so unique and one of a kind.

Street style bohemian can be funky or chic, the gauzy printed maxidress is good for all seasons. Sandals and a hat for the summer or add a light jacket and booties for cooler days. The authentic tribal patchwork design skirts and boho vintage pants contrasts with the bold black tank, mixing bohemian with city chic. Be a glamorous fashionista, create your own style – conscious, holistic, earth friendly and in tune with nature, using clothing artisan created and unique.
Be a Boldly Mogul Bohemian Fashionista!