Why Do You Need an Online Marketing Strategy to Be Successful?

Are you a business owner using the internet? If you are then you must understand why it is vital to have a marketing strategy online in order to get to the success you have always dreamed of.

When your business is online the only way for people to find you is for you to market that business. Traffic is the key to being successful online with any business.

That is the main reason that a marketing strategy online is so vital to your business. If people can’t find your website then they can’t spend their money with you.

You want to make money right? Of course you do and that is another reason why a advertising strategy is so imperative.

When you don’t market your business online you will not make any money. That is why you have to have an effective strategy that will bring traffic to your business so you can make that money.

You want to take the time to do your research and learn about one effective marketing strategy at a time. There are many different strategies that can be used and you definitely want to use more than one of them.

You just want to remember that it is important to learn them one at a time so you can put them into action before adding another one. That way you have one strategy working to bring traffic to your site while learning another one.

Do this until you have 5 to 7 different strategies working at all times to bring you traffic. Here are a few tactics you want to take time to learn and use for promoting any business on the internet.

Article marketing

Social networks

Blogging

Forum marketing

PPC or Pay Per Click

There are so many others that can be used also and you can even combine them to get the most traffic. Many successful internet marketers use both paid and free advertising to drive high traffic numbers and make more sales.

For example, you can add article marketing and blogging together to get the most traffic. You could also do pay per click advertising and SEO your keywords in new web pages or blog posts.

The thing to remember is that a marketing strategy is the only way you can be successful with any business. Don’t forget this and not build your own promotion strategy because this is the sure way that you can fail with any internet business.

A good online marketing strategy is the key to finding the success you have always wanted. Without it, you will always struggle to build a business that won’t be going anywhere.

The Brilliance of “Design Your Own” Engagement Rings

There are few moments in life more exciting or more beautiful than that moment when two people decide to spend the rest their lives together. And when you design your own engagement rings as a keepsake token of that special moment, you’re creating a memory that will last a lifetime.

Designing your own engagement rings is a whole lot easier than you might initially think. In today’s world, many people are looking for more creative ways to express their love and devotion to another and, even though an engagement ring is certainly a very traditional token of this intent, when you design it yourself it adds a certain sentimental twist to the gesture. Not only that, but designing your own engagement ring is a good way to ensure uniqueness, as well as a good fit with her personal style. Now, you might be thinking, but I’m not a jeweler! I can’t design custom jewelry! But here’s the good news…you don’t have to have a high level of expertise or even fashion sense to design great diamond rings. You simply have to be able to choose and put together the elements you like from a selection of loose diamonds and ring settings. Here’s how the process of designing your own engagement rings works:

Step 1: Choose a Diamond
You will be presented with an array of loose diamonds from which to choose for your solitaire. Loose diamonds come in all shapes and sizes, and your search will be made infinitely easier if you take a moment to filter your diamond criteria by cut, carat, color and clarity. If you like, you can also filter your diamond search results by price, ensuring that you are only seeing the loose diamonds that fit into your specified budget.

Step 2: Choose a Setting
You’ve found the perfect diamond solitaire. Now, it’s time to choose a setting. Yellow gold, white gold and platinum are typical metal choices for the settings on diamond rings. Beyond that, a four- or six-prong arrangement will be recommended for securing the stone itself. And just like that, you’re almost done. Almost…

Step 3: Making it Your Own with Diamond Accents
That’s all it takes to put together beautiful diamond rings, but if you really want to dazzle her with a unique and distinctive piece of jewelry of your own design, then you need to take the process just one step further. Diamond accents add that extra touch of class and style that set custom engagement rings apart from the crowd; a token of your love that she’ll look upon fondly every day from this moment on.

It’s easy to design your own engagement rings and, when you see the look of joy and amazement on her face, you’ll know – without a doubt – that it was worth the extra effort involved in designing her ring yourself.

Online Gambling in Atlantic City

For better or for worse, online gambling is coming to New Jersey.

In late February, Chris Christie officially signed into law a bill that legalized internet gambling in Atlantic City.

Initially the bill was vetoed by the Governor because of issues surrounding transparency and taxes. Lawmakers adjusted the text and the amended bill passed by an overwhelming majority in the legislature and earned Christie’s seal of approval.

Here are the basics of the bill:

- Casinos located in Atlantic City will be able to apply for a license to offer online gambling. Only the twelve official Atlantic City casinos will be eligible for the license. No other organizations can offer internet gambling, and face stiff fines if they do. All facilities used for the operation of internet gambling must be located within city limits; only bets that are received by a server in Atlantic City will be legal.

- Players must be “physically present” in New Jersey to place wagers. In the future, New Jersey may develop agreements with other states where internet gambling is legal to permit out-of-state gambling. The casino’s equipment must verify players’ locations before accepting wagers.

- Any games available to play in the casinos can be played online. (For comparison, Nevada only allows poker.) As of now, sports betting will not be protected by this bill, although the state of New Jersey is trying to fight the federal statute barring the legalization of sports betting.

- The bill has all kinds of provisions to keep gambling addiction at bay, such as requiring the prominent display of the 1-800-GAMBLER hotline number, a way to set maximum bets and losses over a certain period of time, and tracking player losses to identify and limit users who may demonstrate addictive gambling behavior.

- Revenue from online gambling will carry a 15% tax. The Christie administration states that about $180 million in revenue for the state will be generated from this tax, but some analysts think this number is seriously overestimated.

The official regulations, which the bill required the Division of Gaming Enforcement to produce, were released on June 3, and are subject to a “public comment period” until August 2 before being finalized. These rules include details such as how a casino acquires the appropriate licenses and procedures for maintaining network security on gambling sites.

So, will online gambling actually benefit the state?

The Good

Revenues from Atlantic City casinos have been on the decline for the past seven years, and online gambling could be what saves the failing casinos. Since 2006, casino revenue has dropped from $5.2 billion to around $3 billion. Online gambling could be a $500 million to $1 billion industry in New Jersey, which may be enough to keep struggling casinos afloat and save jobs in Atlantic City. Further, even though estimates of tax revenue are all over the map, there is potential for online gambling to be a considerably valuable source of money for the state. The casinos will also have to pay a tax to the Casino Reinvestment Development Authority, which will provide further assistance to struggling casinos in Atlantic City.

For the player, low overhead costs mean better prizes and more opportunities to play. Casinos can incent players with free “chips” that have minimal costs for them but give players more opportunities to play and win. The convenience of gambling online allows players to play more with less travel.

BAD:

One of the goals of the bill is supposedly to attract more people to visit the brick-and-mortar casinos, but it is hard to say if online gambling will actually lead to this outcome. One could speculate it could even cause people to go to the casinos less (However, this seems unlikely; the social element and the free drinks are lost in online gambling. Also, research indicates that, at least with poker, internet gaming does not reduce casino gaming.) Advertising for the host casino will be allowed on the online gambling sites, which could possibly encourage people to visit the casino but could also be annoying for players.

Online gambling could be seriously devastating for people who have gambling addictions, or even cause people to develop them, raising financial and moral concerns. Even with all the preventative steps the bill requires, it will definitely be much harder to cut off compulsive gamblers if they can place bets anywhere with an internet connection.

Regardless, it is going to be a while before the casinos can actually kick off their online gambling offerings. The regulations need to be finalized and casinos need to apply for licensure and develop their gambling websites. This means the casinos will not be enjoying this new source of revenue during the 2013 summer season, which could be Atlantic City’s toughest season ever following recovery from Hurricane Sandy.